Why comparison shop

His passion is helping leading brands use data to make more effective decisions in order to drive new traffic and conversions. Share this article. How Consumers Comparison Shop Most are familiar with the concept of comparison shopping.

While the paths to purchase are now seemingly endless, there are three core methods consumers use to comparison shop, which are: Review websites Standard search engines Comparison shopping services While the first two are self-explanatory, fewer folks are familiar with comparison shopping services. How Many Consumers Comparison Shop?

How Merchants Benefit from Comparison Shopping As far as retailers are concerned, there are several key areas in which online store operators reap advantages from comparison shopping. Those benefits include: Elevated Visibility The fact is that eCommerce is a highly competitive industry. Fewer Abandoned Carts When shoppers utilize comparison shopping services, they have most of the information they require right in front of them.

Less Expensive Bids When using a comparison shopping service alongside Google Shopping, it is generally expected that sellers will receive a 20 percent reduction in cost-per-clicks. A few incredibly significant things that sellers must consider when engaging with comparison shopping services include: If a merchant aims to consistently have the lowest prices to draw in customers, this could do considerable damage to the brand in the long term as they are constantly engaged in a race to the bottom.

Therefore, establishing brand loyalty will likely be out of the question. Given these points, before diving headlong into any comparison shopping service, retailers should aim to experiment with: The number of products offered The types of products promoted Different levels of price reduction Furthermore, sellers will also want to experiment with various services to establish which prove more fruitful for an individual retailer.

Popular Comparison Shopping Services While there is a slew of comparison shopping services available online, some of the more favored ones include: Amazon Ads Yes, Amazon is not just a comparison shopping service. Google Shopping Google Shopping campaigns are likely the most widely referenced comparison shopping service in the world. PriceGrabber Another of the more popular comparison shopping services is PriceGrabber.

Shopzilla Like some of the other comparison shopping services listed here, Shopzilla features an extensive product category list, thereby making it a useful platform for most merchants.

And see how Visiture can grow your revenue online through award-winning transactional focused marketing services. Receive an Audit. Posted by: Ron Dod Ronald Dod is the Chief Marketing Officer and Co-founder of Visiture, an end-to-end eCommerce marketing agency focused on helping online merchants acquire more customers through the use of search engines, social media platforms, marketplaces, and their online storefronts.

Stop Waiting! Audit Emails. What are you interested in? Popular Articles. The difference in price, however, can amount to as much as a 50 percent. Paper products, dairy products, and canned goods are also good examples of products that are practically identical, whether you buy generic or name brands.

If you use coupons, it's important to only use them for items you're actually going to use. Again, a great deal on something you don't want and won't use isn't much of a deal after all. Also, make sure the coupon is actually saving you money over the other options. An impressively large coupon can sometimes trick you into assuming you're definitely saving money.

You might be surprised to find out that the name brand product is still more expensive, even with the coupon. There's money to be saved out there! With a little work and a good amount of patience, you'll find the best deals on the things you want the most. Good luck! Tagged in Smart shopping , Reducing expenses , Psychology and money , Holidays.

Jesse Campbell is the Content Manager at MMI, focused on creating and delivering valuable educational materials that help families through everyday and extraordinary financial challenges. Debt repayment programs and information. Consolidation without a loan. Learn about the nonprofit debt relief option that can help save time and money on your credit card debts.

Confidential advice from NFCC-certified counselors. Featured Service. Housing concerns are on the rise. If you need help, our HUD-certified counselors are here for you. As he suspected, the three companies were offering prices higher than those available at other suppliers. After Gary pointed this fact each of the three presented a more rational offer that lead to the selection of only one of them.

Search for:. Success against comparison shopping means employing several long-term and short-term strategies — here goes…. This uncertainty is what keeps them searching for hours and employing increasingly complicated hacks. This is our first fundamental of preventing product price comparison — make it crystal-clear that the best price is right in front of your user. Read on…. Trustworthiness and security if the deal looks too good to be true, it probably is , delivery costs and times, and returns policies — these are all things your price comparison shopper is also looking for.

By focusing on other benefits such as the free shipping threshold, 14 day free returns policy and their Australian brand heritage — the consumer is encouraged to look beyond simply price. This is where clear brand USPs, displayed in the right place, can really help differentiate your brand offering. Social proof comes in many, many shapes and sizes — and they can be your best weapons against comparison shopping.

If they delay, they risk missing out. Another way of using social proof for this purpose is to show stock levels. But social proof has another dimension. In the last section, we talked about the other things that comparison shoppers consider outside of price. One of them was security and trustworthiness — this is where social proof comes to the rescue again.

These are an incredibly powerful way to assuage any concerns over safety and security that might have come up in section 2.