Why does dunkin donuts advertise in california

The chain, whose current tagline is "America runs on Dunkin,'" has since put greater emphasis on coffee and embraced its more blue collar roots by positioning itself as a more affordable alternative to fancier coffee chains like Starbucks Corp.

Travis said drive-thrus would likely be a significant part of the store mix in southern California, where driving is a big part of everyday life. At this time, there are no specific plans for offering franchises for sale in northern California, the company said. California native Krista Thomas, marketing vice president at Fan Appz, said she became a "mad, passionate Dunkin' fan" during the 12 years she lived in Boston.

Now residing in the southern California beach town of Venice, she has had to settle for buying Dunkin' Donuts packaged coffee in grocery stores.

Thomas said it would be worth waiting for Dunkin' but admitted that her first reaction was, "Two years away? Come on, you're killing me! In May, Dunkin' opened a unit on a U.

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