Why is kickstarter successful

The last game in the series came out in on Dreamcast and Xbox, and the prospect of returning to the franchise was welcomed by the community. This game-changing printer became a hit on Kickstarter after its launch in The idea was to combine the three different technologies of a laser engraver, CNC lathe, and 3D printer into one manageable machine.

This machine was so different and promising because it could work with any material normally found in shops, such as wood, plastic, metal, acrylic, and more. This campaign was helped by its fantastic video. It featured a cartoon family playing a life-sized version of the game.

So what is the secret behind the amazing success of these campaigns? There are multiple reasons, each varying depending on the project. The best Kickstarter projects know exactly who their audience is, and how to talk to them.

Potential backers need to feel that they are not simply buying a product in advance — they need to feel that they are a part of the project.

A great example of a company that has done this well is Coolest Cooler. This is some serious success. While they made mistakes later on down the line, there is a lot that can be learned from their brilliant marketing strategies. In his campaign for Faces of Courage , Mark Tuschman speaks to his audience honestly and from the heart. His use of Kickstarter not only as a fundraising platform but as a way of sharing a message with the world is inspiring and is something that connected with a huge amount of people.

While the Potato Salad project may seem ridiculous, there is no denying the success it achieved. People enjoy and are drawn to crazy ideas. They want to be a part of them. The crazier, the better. Backers like to know that there is a clear vision with an intent behind it. There are countless failed Kickstarters out there that were never anything more than an idea in a notebook.

When Megaman was retired after 27 years, the fans were enraged. They gathered the original team from Megaman together and finally unveiled Mighty No. The project went viral in the news and was a huge success. Many first-time Kinckstarters believe that Kickstarter alone will create an audience for your project. This is a big mistake. Think of Kickstarter as the venue for your launch. You are still responsible for the guest list. You must find and engage a crowd , in order to get that funding, and eventually have an audience.

Elevation Dock is a great example of a company that piggy-backed off the success of another brand. The iPhone was, at the time, the most popular smartphone in the world. By designing products specifically to compliment the iPhone, Elevation Dock made use of a pre-existing audience , which helped them gain the success they did. Crowdfunding has changed the way businesses approach funding, ever since Kickstarter launched in The team found that the most important variables were:.

The amount contributed by the average backer is the most critical to the project outcome. As the average amount donated per backer increases, the potential to reach a goal climbs, creating a strong incentive for creators to offer rewards for higher donations. The overall goal measured in dollars is the second most important determinant of success. The higher the funding goal is, the less likely a project is expected to succeed. Even before the donations start to roll in, a project could be doomed to fail based solely on its title and description.

These are two important variables creators need to control very carefully. According to the study, projects with the highest amount of success had catchy titles and pithy descriptions. DART suggests the optimal title of a project contains between 40 and 60 characters, including spaces and punctuation.

Statistical support around description length revealed a sweet spot that creators may want to stick to. Descriptions should contain between 75 and words for the greatest chance of success. This suggests that even the most well thought out and meticulously planned projects could fail compared to a campaign with a more concise pitch. The type of venture you plan to fund also has a statistical level of success on Kickstarter.

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