Can you buy victoria secrets in ireland

Over the last 12 months, it's become increasingly popular to hate on Victoria's Secret - something of which I am just as guilty - and the year-round simmering comes to the boil around November when the Victoria's Secret Fashion Show takes place. This year in particular, was a PR disaster for the brand thanks in no small part to Chief Marketing Officer Ed Razek's comments that they have no interest in casting plus-size or trans models, consumers had their pitchforks at the ready.

And while the reaction in the US was one of overwhelming negativity, stoking the ire of revolt, just a few thousand miles away in Dublin's fair city, the lingerie giant was making bank. For any new business, that would be impressive, for one that is struggling internationally, it's a miracle. The three-storey building is in keeping with the Victoria's Secret aesthetic, but it has emerged as something of a dark horse in the international investment of its parent company L Brands Fashion Retail Reland Ltd's portfolio.

It's a runaway accomplishment, which is particularly interesting given how much retailers as a whole are suffering this Christmas period in comparison to other years. You could argue that a lot of its popularity has to do with the amount of time consumers had to wait for the store to finally put down some Irish roots as women, mostly aged between had grown tired of asking their aunts in America to bring them over underwear and PINK tracksuit pants.

By then, the cult was already established and followers, who worship at the altar of Instagram, were familiar in every aspect of its offering. This year, however, the show returned to New York and VS brought over its two Irish ambassadors to attend, putting them up in the city's iconic Plaza Hotel, where they kept followers up-to-date with backstage action, selfies with supermodels and pictures with Kris Jenner, who was sitting front row to support her daughter Kendall.

Commercial strategies for lifestyle brands are shifting to being nearly exclusively influencer led, especially with those targeting the youth market, and Ireland is no exception.

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